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Yuengling reveals world's largest QR code in Indiana field; it supports military veterans
Standard-Speaker - 8/6/2022
Aug. 6—D.G Yuengling & Son Inc. on Tuesday unveiled what it says is the world's largest QR code — and it's grown from crops.
It's a one-of-a-kind version of the Stars and Stripes QR code currently appearing on special camouflage cans of Yuengling Lager that support Team Red, White & Blue, a veterans advocacy group.
Yuengling said that in recognition of the farming community, which plays an integral role in the beer industry, it partnered with Chalfant Family Farms in Farmland, Indiana, to create the unique symbol, which is one-quarter mile square. The crops were grown starting in May.
With the QR code on Team RWB cans, customers can donate to Team RWB, watch Stars & Stripes brand ambassador Lee Brice's "More Beer" music video; enter to win tickets to see Brice on tour this summer and shop in the brewery's virtual gift shop.
Yuengling sponsored a free concert by Brice in its hometown of Pottsville on July 9, with a portion of the proceeds going toward the $50,000 Yuengling pledged to Team RWB.
"We wanted to offer up a unique and fun reminder to support Team RWB and have some fun with Lee Brice," Sheryl Yuengling, sixth generation family member, was quoted in the news release. "(The) unveiling further highlights the brewery's year-round campaign dedicated to supporting our nation's heroes."
Yuengling says it has donated more than $800,000 to charities focused on supporting active-duty servicemen, veterans and their families since 2016 through the Yuengling Stars and Stripes program.
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